![]() Wildenberg reinvented the comic-book format when he saw the increasing popularity of newspaper comic strips and determined comics could be a successful medium for advertising. In 1933, Eastern's 45-year-old sales manager Harry I. From 1929 through 1932, Sunday comic pages were printed in both black-and-white and color.īy 1932, Eastern Color Printing was printing comic sections for a score of newspapers, and by the following year, color for newspapers' Sunday comics section and black-and-white for the daily strips becomes the industry standard. Dell, owned by George Delacorte, would later be closely associated with other landmark Eastern Color Printing publications.Īround 1929, Eastern became the first major institution to perfect an engraving process that allowed for the addition of color to black-and-white comics, proving a boon to newspaper syndicates just beginning to introduce full-page Sunday comics sections. This title was the first four-color comic newsstand publication. įrom 1928 to 1930, Eastern published 36 issues of a tabloid-format comics periodical, The Funnies, with original comic pages in color, for Dell Publishing. During this time period, Eastern, headquartered at 61 Leavenworth Street in Waterbury, established itself in the pulp magazine industry by being one of the few firms to print color covers for the pulps. Replacing the original press with a Goss four-deck press, the company acquired additional presses in 19. Shortly, Pape was selling his color printing services to other newspapers.Ī few years later, in August 1928, Pape formed the Eastern Color Printing Company, with himself as vice president and principal executive officer. The Springfield Union soon afterward did as well. The Knickerbocker Press of Albany, New York, and the Springfield Republican of Springfield, Massachusetts, approached the Republican about using the press to print their own color comics supplements. In March 1924, William Jamieson Pape, owner of the Waterbury Republican newspaper in Waterbury, Connecticut, purchased a Goss International single-width printing press to use in printing Sunday color newspaper comics sections. Eastern Color Printing struggled financially from the 1970s to 2002, when the business closed, a victim of changing printing technologies.Ĭompany history Foundation and early years Eastern is most notable for its production of Funnies on Parade and Famous Funnies, two publications that gave birth to the American comic book industry.Įastern published its own comic books until the mid-1950s, and continued to print comic books for other publishers until 1973. Eastern Color Printing was incorporated in 1928, and soon became successful by printing color newspaper sections for several New England and New York papers. At first, it was only newspaper comic strip reprints, but later on, original material was published. The Eastern Color Printing Company was a company that published comic books, beginning in 1933.
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